At a fabulous Four Seasons pool party in New York City last evening, the ever amazing Target just announced their new designer collaboration for spring will be with none other than Lilly Pulitzer! Known for her preppy, vibrant colored shift dresses, Lilly Pulitzer believed that “style isn’t just about what you wear, it’s about how you live.”
The line for Target will consist of 250 pieces of clothing, shoes, beach ware, accessories, beauty, and home decor. Pieces will range in price from $2 to $150, with over 200 items under $30! In addition, this will mark the first time that Target’s designer collaboration will include plus sizes.
The collection will exclusively hit Target stores as well as Target.com in the U.S. and Canada on April 19th and will feature 15 exclusive prints that were created exclusively for Target by the brand’s artists.
Target’s senior vice president for apparel and accessories, Stacia Andersen, said, “This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way. As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”
Images courtesy of Target
So, what do you think? Will you be running to Target stores on April 19th to grab one {or two!} of these lovely pieces? I’m super intrigued to see the home decor pieces and can’t wait to get my hands on a few of those lovely printed pom scarves, towels, and throws!!
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I hope that this range will be available in Target stores here in Australia (not holding my breath) .